Free EPC Calculator
Estimate earnings per click from offer conversion rate and payout. Add ad CTR for eCPM, and optional click volume for projected revenue.
EPC
$3.60
CVR × payout (8% × $45.00).
eCPM
$90.00
CTR × CVR × payout × 1,000.
Est. conversions
80
From 1,000 clicks.
Est. revenue
$3,600.00
EPC × clicks.
What is EPC?
EPC is earnings per click — how much you make on average for each click to the offer. Affiliates use it to compare offers and traffic sources on an apples-to-apples basis.
Formulas
- EPC = CVR × payout
- eCPM = CTR × CVR × payout × 1,000
EPC vs ROAS
EPC tells you what a click is worth. ROAS tells you whether ad spend to get those clicks is profitable. Use both when you are picking offers and setting bids.
