Principles
Question every requirement
It will blow your mind how many rules are outdated and stupid. Don’t take anything at face value. There is always a simpler and better version.
Different, not derivative
We aren’t trying to replicate anyone. Forget previous “competitors.” We don’t just do it better, we do it differently.
Never settle
Every move must be mind-blowing and game-changing. We are not in the business of settling for average. Ever.
Beautiful means lives changed
The product must be beautiful. Frontend and backend neat. Branding that touches people. Tools that feel like magic. Education deeper than anywhere else. Community that empowers. We are changing people’s lives, and that, above all else, is beautiful.
Remove steps
Make every product or feature as simple as possible. Remove as many steps as possible. If you haven’t removed enough that you need to add a few back, you probably haven’t removed enough.
The marketer comes first
Every decision starts with the person shipping offers, not investors, not vanity metrics, not internal convenience. If it doesn’t make the marketer faster, clearer, or freer, it doesn’t ship.
Truth over theater
No vanity metrics, fake social proof, or dark patterns. Show what actually happened. Win by being clearer than everyone else.
Retaliate with value
We will be attacked from all angles. The only response is shipping more usefulness. Never drama, never gatekeeping.
Own your stack
Your data, funnels, and leverage stay yours. AffRev is infrastructure, not a landlord skimming the upside.
Speed is a feature
Time to first win beats feature count. If a marketer can’t ship something real the same day they show up, we failed.
Stay in the field
Build from how affiliates and creators actually work. Messy offers, fast tests, real constraints. Not SaaS fantasy decks.
Teach the edge
Education isn’t onboarding fluff. Give people the unfair knowledge: systems, taste, and levers that compound.
Logo
Prefer the wordmark. Don’t stretch it, recolor outside these files, or place it on busy photography without contrast.
Symbol
The standalone symbol is reserved for spaces where the full lockup is not practical (favicons, app icons, social avatars, watermarks). If the lockup is being used, the symbol should not appear separately.
Typography
Inter
Product UI. Medium for headlines, regular for body.
Instrument Serif
Rare accent only, not for product chrome.
Primary colour
One accent, plus white and app black. Click a swatch to copy the hex.
Gradient
Brand coral into deep red. Use sparingly for hero washes and brand moments, not product chrome.
Name
Use AffRev or AffiliateRevenue. Capital A and R only. Not “Affrev,” “Affiliaterevenue,” “Aff Rev,” or “AFFREV.”
Parent company: KYROS SOFTWARE LTD.
Press / assets: [email protected]